On the eve of the NFL’s regular-season opener between the Buffalo Bills and Los Angeles Rams, Fubo announced on Wednesday that it has launched its sportsbook in the highly competitive New Jersey sports betting market, which includes two dozen established rivals.
In a statment, Fubo Sportsbook called itself “the first owned-and-operated mobile sportsbook in the U.S. to integrate with a live TV streaming experience, FuboTV,” adding, “The wagering platform offers an immersive watch-and-wager experience in which bettors can instantly view wagering content based on what they are streaming — even as they change the channel.”
New Jersey becomes Fubo Sportsbook’s third U.S. market, following launches in Iowa and Arizona. New users in New Jersey who register with Fubo Sportsbook can use the code “FUBONJ” to take advantage of a “Bet $20, Get $150” promotion, as well as one free month of FuboTV.
Thousands of professional and college sporting events — but not, per a quirk in New Jersey law, Rutgers football games — are being posted on Fubo’s sportsbook app. The launch comes after the company recently announced its intent to find a sports wagering partner instead of going it alone.
“The launch reinforces FuboTV’s commitment to interactive wagering following its recent decision to place its online wagering business under strategic review,” the company noted in a statement. “The company continues to believe that an integrated wagering platform, offering both live video and a sportsbook, will result in the best viewing and gaming experience for consumers. However, given today’s macroeconomic environment, FuboTV has concluded that it will no longer pursue this opportunity on its own and is exploring the best path forward.
“The launch in New Jersey, via an agreement with Caesars Entertainment, Inc., further expands FuboTV’s mission to deliver personalized omniscreen experiences that turn passive viewers into active participants. The wagering platform is purpose-built to meet U.S. sports fans’ growing demand for interactivity through the integration of a sports wagering platform with a live TV streaming experience. Users in the Garden State will soon be able to experience Fubo Sportsbook’s proprietary feature, Watch & Wager (formerly known as Watching Now), which leverages FuboTV’s first-party user data to recommend relevant bets based upon what viewers are streaming — even as they change the channel.”
A Jets-fueled partnership in NJ
Fubo Sportsbook’s launch in New Jersey builds upon its presence in the Garden State through a previously announced multi-year partnership with the New York Jets.
In 2021, Fubo opened a 7,000-square-foot lounge at MetLife Stadium in the Meadowlands, featuring a full-service bar, live-action screens, and views of the Jets’ on-field action from the lounge’s outdoor patio.
“Launching Fubo Sportsbook in New Jersey is an important early step in the development of our integrated platform, which includes a recently improved user experience and enhanced product capabilities,” Scott Butera, president of Fubo Gaming, said in a statement. “As one of the largest and most established sports betting markets in the U.S., New Jersey will allow Fubo to analyze and efficiently develop the most engaging product features that are focused on driving streaming customers into wagering. New Jersey is known for having deeply passionate sports fans who, we believe, will enjoy our one-of-a-kind immersive sports wagering and viewing experience in time for football season.”